The digital landscape is undergoing a radical transformation: today’s success requires both Google visibility and being chosen by Artificial Intelligence. Here we present Vettore Consulting’s 7-step method to lead the market in 2026. Through the synergy between traditional SEO and GEO (Generative Engine Optimization) and the creation of a solid E-E-A-T authority, you will learn to transform technological complexity into a lasting competitive advantage for your brand.